How Josh Newman is turning 55,000 job titles into 600 roles

Meet Josh Newman, Global Head of People Strategy & Experience at WPP

Josh leads people strategy and experience globally at WPP.

He believes HR needs to understand how work gets done and how the business makes money. That knowledge gives people leaders a stronger basis for shaping decisions about AI and the workforce.

The result moved WPP from 55,000 job titles to 600 role archetypes, and gave leaders practical guidance to redesign work, plan development and give people more time for client work.

A stronger seat in business-model conversations

For Josh, this work strengthens HR’s contribution to business-model conversations. Understanding tasks is the foundation for discussing how workflows, teams and people’s development should change.