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WPP Redesigns Jobs and Roles to Power AI Transformation

THE JOSH BERSIN COMPANY CASE STUDY
THE JOSH BERSIN COMPANY CASE STUDY

An Independent Case Study by the Josh Bersin Company

Discover how global marketing giant WPP consolidated 55,000 job titles into just 600, unlocked up to 25% capacity gains, and redesigned work at scale using AI and work intelligence. In this exclusive case study, Josh Bersin breaks down how WPP’s approach is setting a new standard for enterprise AI transformation.

What you’ll learn

  • How WPP’s people team used work intelligence to drive productivity, employee experience, and AI adoption across a 100,000+ workforce

  • The step-by-step strategy behind consolidating job architecture and identifying automation-ready tasks

  • How they built a new workforce model using both internal and external data

  • The lessons that any enterprise can apply to start redesigning work—without headcount cuts

Read the full case study

What you’ll learn

  • How WPP’s people team used work intelligence to drive productivity, employee experience, and AI adoption across a 100,000+ workforce

  • The step-by-step strategy behind consolidating job architecture and identifying automation-ready tasks

  • How they built a new workforce model using both internal and external data

  • The lessons that any enterprise can apply to start redesigning work—without headcount cuts

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