All AI Work Design Stories

How Robyn Tombacher is bringing employees into AI work redesign

LinkedIn
Robyn Tombacher
Read time

1 min

Industry

Media · Entertainment · Streaming

0:00 0:00
WATCH THE PIONEER STORY

Blog Post Body

Table of contents

Talk to an AI Work Design Strategist Identify what work to redesign, where AI can help, and how to get started. Book a demo

Meet Robyn Tombacher, EVP, Global Business Transformation & IMO Operations at Warner Bros. Discovery

Robyn’s career has moved from digital production through operations and into the people function, before returning to business transformation.

She understands change from the perspective of both the person designing it and the person expected to make it work, and sees employee participation as part of designing better work.

Buying AI technology is one decision. Changing how people work with it requires many more: which tasks should change, what people will become responsible for and how they will learn to work differently.

For Robyn, connecting those decisions is central to the job. Her approach brings employees into work redesign itself, and connects changes in workflows to the skills, expectations and support people need.

Bring employees into the design

Across mergers, integrations and technology deployments, Robyn has learned that strategy depends on people helping to put it into practice. The people whose work will change bring knowledge of requirements, exceptions and everyday realities a central team can miss.

For global changes, she brings different voices into a task force. Participants can then explain to colleagues how their needs were considered, which builds trust in the result.

The transformation story

How Warner Bros. Discovery connects AI investment to the way people work

Address the work behind the investment

Businesses invest in AI platforms without rethinking workflows, roles or responsibilities. Changing where work happens does little if the process stays the same.

Find where AI can make a difference

Reejig connects the AI opportunity to the work itself: where AI can materially improve performance and what people will need to do differently.

Build a team that can deliver

Technology, HR, business and process redesign expertise sit together inside the organization, working with business units in short cycles.

Redesign roles with your people

As AI takes on tasks, people take on evaluating outputs, applying judgment and delivering outcomes, with leaders and HR clarifying expectations and skills.

“If I’m asking people to change how they work, I’m bringing them into the room to design it together.”
What’s next: keep measuring and improving

Robyn wants work redesign to be continuous, with leaders able to see what is changing and whether it delivers business value.

What other leaders can take from this

Lessons for leaders

01
Design with the people affected
Participation surfaces the exceptions a central team misses and builds trust in the change.
02
Change the role when you change the workflow
Roles, contribution and development need to be discussed at the same time.
03
Invest in the person, not just the process
New expectations need resources and support behind them.

Behind the transformation

How Robyn worked with Reejig to connect the AI opportunity to the work and the people doing it.

Having a platform like Reejig to get that real-time transparency and visibility … that’s the holy grail.

Robyn Tombacher Warner Bros. Discovery
Learn how leaders like Robyn use Reejig to understand work, prove value and scale AI work design. Book a demo →